We realised last week that we were getting low on our camper van tea towels so contacted the printers for a reprint.
The price had gone up. Again.
And when we sat down with a calculator to do the sums it appeared that at the new price we would be actually making a loss.
So we are faced with a choice.
1. Put the price up - but would anyone really pay £12 for a tea towel, linen union or no?
2. Print on a cheaper tea towel and keep the price the same.
3. (and this is what I have had to do at the moment) take them off sale
There isn't the option of shopping about as the screens are with the existing printer and they cost a lot to set up and get the colours correct.
So - there you are - our sunniest product is discontinued on the sunniest day!
How very frustrating. Is the cheaper tea towel tolerable?
Posted by: Scrapiana | May 28, 2012 at 02:49 PM
Personally I would pay £12 for a tea towel, and have done in the past. I think people want to have high quality items, and are happy to pay for that, well I'm banking on that!
Posted by: raspberry | May 28, 2012 at 02:55 PM
Jane
Its a really tough one. Could you buy a small supply of the cheaper materials and see if they still sell before discontuing? Maybe even get some feedback from the buyers post purchase. I understand your thoughts on the other price increase.
Posted by: Debra Anderson | May 28, 2012 at 03:03 PM
I really wouldn't pay £12 for a tea towel especially looking rather shamefully at my sorrowful collection of stained & scorched ones.I have the name of a printer that I used for my Royal Collection T-shirts and he is very good. No idea if he'd come in any cheaper though. Let me know if you want to contact him. A x
Posted by: Al | May 28, 2012 at 03:12 PM
Jane,
Have you considered unbleached cotton? It's a good fabric to work with and would wash up nicely for your customers. By making this change you should be able to maintain your current prices.
Best Wishes
Tracy
Posted by: Tracy | May 28, 2012 at 03:56 PM
Hi Jane
I've been following your blog - I think you should shop around! I work for Ulster Weavers and we produce thousands of tea towels for lots of companies.. And we don't charge for screen set up or design!
If you want any more info feel free to get in touch!
kind regards
Olive
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Posted by: nike air max pas cher | May 29, 2012 at 04:05 AM
I'm a bit late but here are my thoughts.....I adore my campervan teatowels & the quality is excellent however i do think £12 is quite a lot. (I feel differently about your meadow ones because they are embroidered). But I hadn't realised they were linen. I really think a good quality cotton version could be just as good.
It would be SUCH a shame if you had to discontinue them as they are so gorgeous, bright & sunny. They really are one of my favourite things that you make. Go cotton is my opinion :0)
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