We've recently begun to change the way we sell our gift wrap - it used to sell really well to shops, where people get to feel the quality and see how beautifully it is printed, but less well on our own website.
Then, last week I changed from selling it as sheets and put together gift wrapping sets
sheets of wrap with cards, gift tags, ribbon - everything you need in your present cupboard to put together beautiful presents
I wish that I had thought of it earlier as, as soon as I put them up onto the website they began to sell
and the really interesting thing is that the vespa paper, which is my personal favourite but had been the worst seller, is top of the league!
We use these papers to do the gift wrapping for customer requests, and the more I use them, the more I appreciate just how lovely they are. They don't rip, they crease neatly, they have a wealthy sheen, the colours are clear & bright, and, large or small, presents just look brilliant in them.
I can go on about them like this as most of the good points listed above are due to other people's input!