Earlier in the year we did a bit of secret shopping to see how our and other people's products were displayed in shops. After listing all the things that we felt made a difference between the good and the bad (good,inspirational, busy shops had uncluttered, clean displays that grouped things by range) - we decided to create a point of sale display stand which could show off all our Snapdragon things together.
We began looking at cardboard and fibreboard - but in the end we felt that they just tended to look grotty very quickly and soaked up light. Then I thought about how I display things at trade shows.
I looked at what was available off the shelf and nothing was quite right so we bit the bullet, approached a manufacturer and went for something bespoke.
The tiered stands arrived on a pallet yesterday
and I am absolutely delighted with the quality. We decided not to go with branding the actual stand - any ideas we had just looked tacky - as we feel that all our products are really identifiable anyway.
So this month we are sending the stands out to shops that order over £150 - the only deal is that they have to use the stand for our products -
I spent a lot of yesterday afternoon playing shop and trying out different combinations and was really pleased with the way that every combination of products seems to look good.