This is a very bad phone photo of the Snapdragon stand at the Spring Fair at the NEC in Birmingham.
As you may know we did not have a great time at the Trade show. It wasn't just a case of it being a disappointing Trade Show - they happen, you move on. It was a catalogue of mistakes and misleading information - the Spotlight area for new businesses was not at the front of the hall as detailed in emails, it was at the back left hand corner, well away from visitor flow. Banners and floor stickers directed buyers in the opposite direction and the catalogues were, shall we say, confusing.
Since getting back from the show I have been in discussions with the organisers Emap and I felt that I couldn't really post about the experience while talking to them. They offered 50% off the stand space for Spring Fair 2012 (worth about £450). This is not an offer I can take up and no other is forthcoming.
This morning I got a supposedly personal email from the Event Director which actually had another business's name in the body of the text - a lack of engagement which pretty much sums up the whole sorry experience.
So now that I've been told "take it or leave it" I feel that I can talk about the show, so next week I shall be posting about what went wrong, why I think it went wrong and so on. For I feel that too often small businesses are exploited.
That - and the fact that, in many points, the organisation of the area was SO bad it was actually very funny. Funny if you could forget the noise of money rolling down the drain.